About us
Auralens was built to bring class back.
Auralens isn’t about following trends — it’s about setting standards. We believe class never goes out of style; it just gets lost in noise. We’re here to bring it back — through precise craftsmanship, clean lines, and unapologetic simplicity.
Founded by Hiten in 2024, Auralens is a one-man pursuit to build the next generation of premium eyewear — quiet, confident, and made to last.
Explore the collectionOur mission
To bring class back — not just to eyewear, but to everything we create. We’re obsessed with proportion, material honesty, and timeless form. Every product we design carries restraint, precision, and intent.
Our story so far
2024 — Auralens Started
What began as sketches and vision turned into a mission: to bring back class, detail, and calm to an industry obsessed with excess.
2025 — Year 1: Foundation
Auralens is laying its foundation — designing our first timeless collection, refining materials, and setting a tone that will define the next decade of eyewear.
Year 5 — The $1 Billion Vision
In five years, Auralens will stand among the world’s most valuable eyewear houses — not through hype, but through obsession, precision, and class.
Hiten
Founder & Creative Director
“Auralens isn’t about being loud — it’s about being right. We’re here to bring class back, one clean frame at a time.”